Comparison · honest

Where we sit, against the alternatives.

The wheel-and-tire data world breaks into three buckets: legacy data co-ops (mature, expensive, manufacturer-approval-gated), OEM-gated parts platforms (legacy enterprise contracts), and DIY scraping (engineering salary or 6-18 months of founder time). We sit beside all three. The information below is based on publicly available pricing and product positioning; if anything is incorrect, email [email protected] and we'll fix it.

WySync
Legacy data co-op
OEM-gated platform
DIY scraping
Pricing
$499 – $5,000/mo
$$$$ / per-brand fees
$$$$ / opaque tiers
engineering salary
Time to launch
Days
Months
Months
6 – 18 months
MAP enforcement
Daily → realtime
Periodic
Daily
Manual chasing
Inventory feed
Daily → realtime
Limited
Where supported
DIY
Brand approval gate
No (you own supplier relationships)
Yes
Yes
N/A
API access
Pro & Enterprise
Add-on
Yes
Build it
Fitment data
Recommended partners (DriveRightData, Fitment Group)
Optional
Yes
Buy or build
Storefront integration
Included — we plug the feed in for you
DIY
DIY
DIY
Built by retailers
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TL;DR
Legacy data co-ops and OEM-gated parts platforms are mature options aimed at the parts ecosystem broadly — their pricing reflects scale, and access to many brands is gated on manufacturer approval. Both are viable for established retailers with budget and patience. WySync is for the operator who wants to launch in days, not months, at SMB pricing without asking 40 brands for permission first, on the understanding that they'll open their own manufacturer accounts when they make their first sale.
v.04.30.26
The tradeoffs

What you give up choosing us — and what you get back.

WHAT YOU GIVE UP
  • Manufacturer-approved catalog access — you open your own accounts as you grow.
  • An exhaustive parts taxonomy — we are wheels and tires only, on purpose.
  • Multi-vertical support — we don't do auto body, suspension, lighting.
  • White-glove enterprise sales motion at SMB tiers — Starter and Growth keep onboarding lightweight: a short call, then we set you up.
WHAT YOU GET
  • Days-not-months time-to-launch.
  • SMB-friendly pricing that doesn't grow per-brand or per-feature.
  • Modern API delivery on Pro and Enterprise — JSON, scoped tokens.
  • A wheel-and-tire-specific catalog — 577 brands, cleaned and normalized, nothing else bolted on.
  • A platform built and run by people who actually ship wheels.